About bTV Media Group


bTV Media Group is a leading source of information on the Bulgarian market with high audience confidence. The media group attracts a wide television, radio and digital audience with quality, innovative, intriguing, and diverse local and international production.

Part of the bTV Media Group portfolio are television programs, radio stations, digital platforms, and a movie productions distribution brand. The group ensures effective interaction between all channels to position its quality productions equally successfully in television, digital and radio environments.

bTV Media Group is committed to important social causes and civic initiatives, which are part of its strategy for a sustainable media and public presence in Bulgaria. The responsible mission of the company is to create, implement and support projects that form national belonging and develop self-awareness and responsible behavior in civil society. These projects are based on shared environmental, social and governance standards (so-called ESG - Environmental, Social and Governance). The "Good Example" social brand was created with the idea of establishing itself as a wide partner network and a platform for sharing good deeds in support of young talents, helping people in need and protecting nature in Bulgaria.

bTV Media Group is part of the Central European Media Enterprises (CME) family, which is owned by the international company PPF Group. PPF operates in 25 countries worldwide, investing in segments such as finance, real estate, engineering, and biotechnology. Globally, PPF employs 135,000 people. The company owns and operates the mobile operators O2 and Yettel across six Central European markets, including Yettel Bulgaria in our country.

Beneficial owner of bTV Media Group EAD, within the meaning of § 2, para. 1, item 1 of the supplemental provisions of the Measures Against Money Laundering Act, is Renata Kellnerova.



The main channel of the group, bTV, is the first Bulgarian private national television. Established in 2000, it maintains a leading position on the media scene and among society to this day. bTV aims to be the preferred source of reliable and objective journalism, as well as positive and constructive entertainment shows, large-scale reality formats and exciting original series - with uncompromising production quality. The television follows the highest professional and ethical standards and is committed to being a fair partner of the advertising industry.

bTV is the television that provides high-quality, diverse, and exciting entertainment TV content in Bulgaria. In it, viewers discover a rich palette of human stories, perspectives, and life experiences, presented in an impactful way by beloved television personalities and with uncompromising high quality of production.

bTV's news and current affairs programs have repeatedly been cited as the most preferred and trusted source of information on various occasions and in various surveys (e.g. the 2022 Annual Report of the Reuters Institute for the Study of Journalism at the University of Oxford, etc. ). The news content is in the hands of some of the most prominent and respected journalists in the country, who are recognized for their work by prestigious awards every year. The personalities and teams of the television have access to the most modern technological solutions to present their work innovatively according to the current trends in world journalism.

bTV is a high-tech television that sets the trends of the technological media scene in our country. After first introducing HD quality on the market, the television has implemented the technology "augmented reality" and constantly integrates innovative tools for interactive presentation of information, in synergy with authentic digital and user generated content. In 2019, bTV launched its largest-scale hi-tech project in its history with the introduction of a unique for Central and Eastern Europe integrated 360-degree studio, which was broadcast on emblematic buildings for Bulgaria. During the parliamentary elections in 2022, the television newsroom offered for the first time on local air a studio with augmented reality in the building of the National Assembly.

Under the social brand "The Good Example", bTV implemented the largest-scale volunteer campaign in our country - "Let's Clean Bulgaria Together", which has established itself as one of the largest initiatives for corporate social responsibility. bTV also stands out for its support of various socially significant causes with responsible content that reflects and reinforces people's values, understandings, and priorities. From 2022, the television will actively apply the so-called green filming - green practices, in some of its key television projects such as "The Voice of Bulgaria", „Cool…T“ и „120 minutes" and "Before Noon".

The thematic channels of bTV Media Group are bTV Action, bTV Cinema, bTV Comedy, bTV Story and RING. They are also broadcast in HD format, distributed across the networks of cable, satellite and IPTV operators, offering compelling TV content for the whole family and for viewers of all ages. Read more >>

bWeb is the digital portfolio of bTV Media Group, which includes bTV.bg, bTVPlus.bg, btvnovinite.bg, businessnovinite.bg, btvsport.bg, VOYO.BG, LadyZone.bg, Zodia.bg and Dalivali.bg. Read more >>

bTV Radio Group includes five radio stations - bTV Radio, N-JOY, Jazz FM, Classic FM and Z-Rock. Read more >>

bTV Studios is the brand under which bTV Media Group has been distributing blockbusters from all genres and countries in the Bulgarian cinema network since 2013.